NEW! Brideside's collection is here and every style is less than $200.
NEW! Brideside's collection is here and every style is less than $200.
  • Alfred Sung Style D724

    • $168.00
      $210.00
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    • Product Details
      • Alfred Sung Style D724
      • Floor length bridesmaid dress
      • Sweetheart neckline
      • Natural waistline
      • Shirred skirt with pockets 
      • Sateen twill

      The Dessy Group was originally known as A & M Rosenthal, established 1939. Our founder Margot Rosenthal is credited with the veil and attendants headpieces in this Modern Bride photo at the Plaza Hotel NYC 1949. In the 1950's, her daughter Ronnie and Ronnie's husband Andrew took over the business and added bridesmaid dresses to the Dessy lines.

      Now known as The Dessy Group, the business continues as a leading manufacturer of bridesmaid dresses, social occasion, flowergirls and destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid, Social Bridesmaids, 57 Grand and After Six Wedding.

      Alfred Sung is a Canadian fashion designer, producing apparel and perfume for men and women. He is a minimalist who emanated qualities of simplicity, ease, sophistication and classicism. He studied design in Paris and New York before moving to Canada in 1972. In 1976, he opened his own shop called Moon and in 1980, created the Monaco Group Inc. He developed the Alfred Sung label which has become very popular in the Canadian market and sold at major retailers.

      Sung's main aim is to create clean, modern, timeless fashions that offer quality, style and value, to professional men and women. Sung illustrated his desire for order and balance through his passion for detail, He is not satisfied until all components are harmonious. Alfred Sung has received international acclaim as a well-known Canadian designer. His collection includes fragrance, eyewear, sunglasses, jewelry, watches, leather goods, tuxedos, bridal gowns and bridesmaid dresses.

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